Voice & Tone

Positioning, voice, and tone development for various retail brands.

Screen Shot 2021-07-04 at 6.03.23 PM.png

Club Monaco

Global Editorial Director driving omnichannel strategy and execution of all retail brand positioning, copy, voice, and tone

Screen Shot 2021-07-04 at 5.58.34 PM.png
Screen Shot 2021-07-04 at 5.58.43 PM.png
Screen Shot 2021-07-19 at 12.27.16 PM.png
Screen Shot 2021-07-04 at 5.58.50 PM.png
Screen Shot 2021-07-04 at 5.58.58 PM.png

Maison

Brand identity development through voice and tone for NYC women’s club, Maison

Screen Shot 2021-07-04 at 4.08.46 PM.png
Screen Shot 2021-07-04 at 4.31.19 PM.png
Screen Shot 2021-07-04 at 4.07.44 PM.png
Screen Shot 2021-07-04 at 4.08.20 PM.png
Screen Shot 2021-07-04 at 4.07.05 PM.png
Screen Shot 2021-07-04 at 4.07.38 PM.png
Screen Shot 2021-07-04 at 3.54.53 PM.png

KULE Green

Copy and messaging system for launch of brand’s first collection of sustainable products, KULE Green

Screen Shot 2021-07-04 at 3.49.19 PM.png
Screen Shot 2021-07-04 at 3.43.28 PM.png
Screen Shot 2021-07-04 at 3.54.29 PM.png
kule-sp-21-63.jpg
Screen Shot 2021-07-04 at 4.02.44 PM.png
Screen Shot 2021-07-04 at 4.05.28 PM.png
Screen Shot 2021-07-04 at 4.44.32 PM.png

Arber

Voice, tone, and brand identity development for launch of organic plant care brand, Arber

Screen Shot 2021-07-04 at 4.35.06 PM.png
Screen Shot 2021-07-04 at 4.36.58 PM.png
Screen Shot 2021-07-19 at 12.30.45 PM.png
Screen Shot 2021-07-04 at 4.37.32 PM.png
Screen Shot 2021-07-19 at 12.30.53 PM.png
Screen Shot 2021-07-19 at 12.31.03 PM.png
Screen Shot 2021-07-04 at 4.48.41 PM.png
Previous

Copy
Next

Influencer Marketing