Voice & Tone

Positioning, voice, and tone development for various retail brands.

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Club Monaco

Global Editorial Director driving omnichannel strategy and execution of all retail brand positioning, copy, voice, and tone

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Maison

Brand identity development through voice and tone for NYC women’s club, Maison

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KULE Green

Copy and messaging system for launch of brand’s first collection of sustainable products, KULE Green

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Arber

Voice, tone, and brand identity development for launch of organic plant care brand, Arber

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