Brand Vision

Guidance and execution on brand approach and image, including internal and external response to cultural and social issues, events, and conversations.

I have served as a key figure representing vision of brand and advising on initiatives, casting, campaigns, and other internal and external projects and decisions, balancing brand, cultural, and market climate.

• Ralph Lauren Corporation Director Equity Reward

  • Recognized and awarded at Director level across Ralph Lauren Corporation for contribution to brand and business in FY20

• 2020 Club Monaco Brand Response

  • Communication strategy, copy, and response to COVID-19 and social injustice initiatives

• Club Monaco Brand Identity and End-to-End Process

  • Marketing lead for company-wide end-to-end process work, followed by brand and visual identity refresh

  • Led and advised marketing team on new initiatives in absence of CMO

  • Executed new processes and guidelines following process and identity work

• Club Monaco Go-To-Market Process

  • Reworked GTM process to be more editorially minded and strategically story focused
    

• Brand Responsibility Mission

  • Creation of A Better Club responsibility and sustainability initiatives in partnership with CMO

  • Member of Club Monaco Brand Responsibility Committee